Social Media for SEO

The development of internet technology changes quickly. In business, more and more companies market their products and service online. At this time, SEO is the traditional way for product and service marketing and propaganda.

Search Engine Optimisation (SEO) can put a website or a web page in the front ranking in a search engine. In this way, users will visit such website or web page more easily and frequently, which will increase the reputation and of the product or service of a company as well as conclude transactions in the end. The searches used for SEO include local search, image search, video search, academic search, industrial vertical search and news search. It has been a popular and useful way ever since.

However, the advancement of social media or social network is changing this pattern. Especially social network like Facebook and Twitter occupy a large number of visits on the internet, which also impact commercial service. For this reason, SMO emerges in response to this trend and requirements.

Social Media Optimisation (SMO) adopts plenty of social media websites to generate publicity and increase popularity of products, service, brands or events. The social media involved contain social news and bookmarking sites, social network sites, RSS feeds and video and blogging sites. For example, Facebook, Twitter, Foursquare and Youtube are the most famous social media websites. Social media optimisation often shares contents about the products or websites through those social media and networking sites, which can be regarded as an important part of the search engine optimisation. It greatly accelerates publicity of products or service and improves the result of SEO results.

However, SEO and SMO are so different. Nowadays social media exerts more and more influence on the traditional SEO. First of all, content share through social media becomes the new type of link building. Secondly, relevant keywords will increase from the content shared and profile of the author on social media websites. Even in the social media optimisation, keywords are still the crucial factors related to the products or service directly, so it shall be well integrated into the contents. Except for keywords in the high quality contents, the name, URL and biography shall also contain the keywords to show the products and improve the search results. Thirdly, It is better to rank for social connections and followers. The quality connections, followers and friends on the social media website are the most important resources for SEO because the huge social network is the value for the marketing and publicity.

In order to utilize social media for SEO efficiently and successfully, some useful tips are given as below:

– Publish high quality targeted contents in writing, photo or video

– Share the content on social media websites frequently and easily.

– Use more images to show your products or service and match the writing contents

– Measure and analyze the performance of social media

– Analyse the big data collected from the social media website and adjust the social media strategy

Social media has been a mainstream way for SEO now and in the future. The flexible utilisation of social media will improve the function of SEO greatly.